Business Traveller
A unified global publishing platform built for scale and localisation
Business Traveller is a leading global magazine for frequent corporate travellers, providing news, insights and reviews on airlines, airports, hotels and travel trends since 1976.
- 45%
- organic growth
- 1
- unified global platform
The Challenge
Business Traveller operated multiple regional websites, creating fragmentation across content, user management, and monetisation. They needed a single platform to unify their global presence while supporting localised content and improving editorial efficiency.
The Solution
We led the full rebuild from discovery through to development and migration, delivering a single enterprise WordPress platform that consolidates all regional sites.
The new platform supports both automatic and manual localisation, alongside a modular content system that enables editorial teams to create and manage content consistently across regions.
We integrated their existing subscription provider to maintain continuity for users while improving the overall platform experience.
Monetisation was strengthened through the implementation of Google Ads and support for sponsored content placements.
The existing community forum was retained and integrated into the new platform, ensuring continuity for their audience while bringing everything into a single, cohesive ecosystem.
