Blogs 
The Role of Branding in Web Design
Your website is more than a digital presence - it’s an expression of your brand. Here’s how branding shapes design, builds trust, and creates more memorable user experiences.
Written by Samuel Gibbs
Samuel Gibbs
Role
Digital Designer
About
Samuel is a graphic designer with a strong focus on digital design, contributing across web projects with an emphasis on structure, usability and thoughtful execution. He works closely within the design team to shape clear information architecture and intuitive user experiences.
With a meticulous eye for detail, Samuel places particular importance on accessibility and sustainable digital practices, aiming to create websites that are not only visually strong but inclusive, efficient and considerate in how they’re built and used.
Outside of the studio, Samuel channels his creativity into more analogue pursuits – from crafting incense and composing 80s-inspired electronic music under the name Icarus Project, to playing traditional instruments such as the banjo and mountain dulcimer.