Founder
Will founded Yellow Peach after more than 15 years working agency-side, delivering digital projects across a broad range of sectors. Over that time, he has led the technical direction of complex website builds, platform migrations and performance-focused redevelopment projects.
With a strong technical grounding, Will specialises in turning business challenges into scalable digital solutions. He is particularly focused on platform architecture, performance optimisation and building websites that are not only visually strong but structurally sound, future-proof and commercially effective.
He relishes solving complex technical problems – whether that’s untangling legacy systems, improving site speed, or designing clean architecture that supports long-term growth.
Outside of the studio, you’ll most likely find him outdoors – hiking, exploring new trails, or getting involved in just about any sport going.
AI is already reshaping web projects. Discover where it’s delivering real value today — from development workflows and CMS tools to smarter search and platform automation.
Written by Will Lawrence
Artificial intelligence is now part of almost every digital conversation. But beyond the hype, what is actually changing in the web industry - and what fundamentals still matter just as…
Written by Will Lawrence
Choosing the right WordPress agency can feel like a herculean task. With thousands of agencies across the UK offering design, development and ongoing support, narrowing the field to a shortlist…
Written by Will Lawrence
Choosing the right Web Design Agency for your project can feel overwhelming with so many options available. You need a professional, trustworthy team that understands your vision and can bring…
Written by Will Lawrence
Partnership
Monitoring your website’s consent in the new Consent Settings Hub helps to ensure compliance with privacy regulations and maintain the integrity of data collection. At Varn, we work closely with…
Written by Will Lawrence
At Yellow Peach, one of our specialisms is building high-performing, scalable websites for media and publishing brands. Over the years, we’ve seen first-hand what modern publishers need to succeed online…
Written by Will Lawrence
