Global Health Capital.
Tailored fintech, built to empower medical professionals.
Overview.
The Brief
This was a new venture to create a streamlined, user-friendly platform offering flexible financial products tailored to doctors’ unique income patterns, credit needs, and experience. GHC aims to establish themselves as the leading fintech provider of tailored credit solutions for the medical profession within the next five years.
The Solution
Although the initial brief focused on building everything within WordPress, we quickly identified that the online application workflow demanded a more secure, scalable, and future-proofed solution. We proposed splitting the platform into two parts: a WordPress site to present GHC’s product offering, and a dedicated Laravel application to handle the professional verification and instant application process.
Working closely with Salesforce and the other integration partners, we ensured both systems connected seamlessly – allowing applicants to move effortlessly from product information to secure application, while giving GHC the tools they need to review and process submissions efficiently.
Goals
Create a frictionless journey from product discovery to instant application.
Industry
Medical, Financial
Expertise
WordPress Websites, Custom Applications
Most reviews are a review of a company, for me this is a review of the people at the company. From day 1 they were great, in fact they challenged some of our assumptions which we not only appreciated, but was one of the key reasons for choosing them. Most of the tenders we received just blindly presented what we asked for, rather than interrogate our requirements.
Yellow Peach worked seamlessly with our other partners and developed a first class website and a relatively complicated application process with dynamic APIs - totally recommend them and will use again.
David Crimmins / Co-Founder
