Introducing Pulp: Our Enterprise WordPress Framework for Media & Publishing Brands
At Yellow Peach, one of our specialisms is building high-performing, scalable websites for media and publishing brands. Over the years, we’ve seen first-hand what modern publishers need to succeed online — and more importantly, where traditional WordPress builds often fall short.
That’s why we created Pulp — our enterprise-grade WordPress framework designed specifically for the needs of media and publishing platforms.
A Framework Built for Publishers
Pulp isn’t a just a WordPress theme. It’s a powerful, opinionated starting point that forms the foundation of every media site we build. We’ve spent the past 12–18 months shaping Pulp around the real-world requirements of publishers – from editorial workflows to SEO, monetisation, and beyond.
Rather than reinventing the wheel with each project, Pulp allows us to start from a tried-and-tested base that includes the essential building blocks modern publishers expect:
- Editorial tooling that supports fast-paced workflows and structured content
- SEO-ready architecture that supports advanced taxonomy, internal linking, and schema
- Monetisation features including ad placements, sponsored articles, memberships and more
- Performance and scalability fit for growing audiences and high-traffic spikes
- Component-based design systems for consistent, content-rich experiences
Pulp gives us – and our clients – a major head start in launching robust, scalable publishing platforms with all the core foundations already in place.
Made for Editorial Teams
Pulp isn’t just about the tech – it’s about creating a seamless experience for the teams using it every day.
From tailored editorial blocks and streamlined publishing workflows to flexible content structures that suit everything from short-form news to in-depth features, Pulp is built to make life easier for editors, writers, and content managers.
We’ve worked closely with publishing teams to understand how they plan, produce, and manage content. The result? A framework that empowers editorial teams to move fast, stay organised, and publish with confidence.
Scalable, Modular, and SEO-First
Every Pulp project is modular – allowing us to scale and adapt to the needs of each individual brand. Whether you’re launching a niche publication or operating at the scale of a national news outlet, Pulp is flexible enough to meet the challenge.
It’s also built from the ground up with SEO in mind. That means custom taxonomies, semantic markup, native schema support, fast-loading templates, and the flexibility to build content hubs and topic clusters with ease – all baked into the core of the framework.
See It in Action: TechVerse
To showcase what Pulp is capable of, we built TechVerse – a fictional tech publishing brand that demonstrates the power and flexibility of the framework.
TechVerse features many of the editorial and structural elements we’ve refined through Pulp, from content filtering and custom layouts to intelligent navigation and monetisation integrations. It’s a live example of how the framework can be adapted to suit a range of publishing needs.
Why It Matters
Publishing is a unique digital challenge. It’s not just about having a CMS – it’s about performance at scale, flexibility for editors, robust SEO, and monetisation options that actually work.
Pulp is how we meet that challenge head-on. It brings together years of experience building for the media industry and distils it into a single, scalable foundation that helps our clients get to market faster, with better tools, and a future-proof platform.
Whether you’re relaunching a legacy media brand or building something new from the ground up, Pulp is our answer to the question:
“What should a modern publishing platform be built on?”
