WordPress website

Why is WordPress such a big player in the digital space?

WordPress is the most popular CMS across the globe and is loved by all due to its simplicity, affordability, and state-of-the-art technical infrastructure and scalability. And obviously we’re a big fan too, but here’s why…

Scale & Versatility

WordPress powers 43.2% of all the websites on the internet.

It may sound astonishing that what was once just an obscure CMS and blogging platform is now powering over 40% of the web.The reason behind this success is the unparalleled versatility that allows WordPress to be deployed for everything from personal blogs, to small business websites, to membership platforms, to large ecommerce stores, to the world’s top websites including those of major brands such as Sony Music, The Big Issue, Samsung, the New York Times, Forbes, and Readers Digest.

Popular & Affordable

WordPress tops the list of the three most often used website building packages in the world, it blows the competition out of the water such as Drupal, Joomla and Magento. It is the only one of the site builders and content management systems users can download and install for free. Yes, it’s free! The fact that WordPress doesn’t charge a penny is a major incentive to use it, and it has many unique features that make it the most popular CMS currently in use. Amazingly, the latest version, WordPress 6.4, has been downloaded more than 115 million times.

Widely Supported

WordPress was designed to be accessible to everyone and because WordPress is an open-source platform, this is a massive advantage to its users. There is a wealth of information available online as well as a large community of developers and users devoted to freely sharing their knowledge with anyone who needs support.

Flexible & Customisable

WordPress is probably the most flexible CMS on the market today. Because it is open-source, developers can easily create code, customise tools, or add specific functionality to client’s websites. Thanks to a huge range of both free and paid themes, extensions and plugins available to use, you can have the website of your dreams, tailored to your exact requirements. WordPress has one of the largest plugin libraries in the world with nearly 60,000 plugins, and that number is growing every day.

Easy to Use

When customers come to us with website troubles, one of the biggest frustrations is that their website is difficult to manage, and they’re unable to make changes without the help of a developer. But it’s your website! WordPress allows you to take more ownership of your website and efficiently manage it through a user-friendly, intuitive administration portal.

Search Engine Friendly

Out of the box WordPress is SEO friendly. Popular search engines like Google and Bing tend to rank websites that use WordPress higher than those that don’t, due to WordPress automatically generating title tags and meta descriptions for all of your pages and posts. This lets search engines know about your content, and it will get you indexed and potentially moved up in the rankings. Great news, meaning  increased traffic to your site.

The Yoast SEO plugin is a must have for any WordPress site. The default SEO tools in WordPress are great, but Yoast takes it to the next level, and something we recommend for all websites.

On a Final Note…

There is no doubt why almost half of the world’s websites are WordPress websites. This extremely powerful website builder allows us to create amazing websites that our clients love!

With WordPress on your side, and a Yellow Peach team interested in doing what’s right for your business, your website will continue to evolve and grow with you.

And that’s why we here at Yellow Peach recommend new websites are created using WordPress.

Interested in working together?

Get in touch today to chat about how we can collaborate on your next bespoke website project.

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