A great website has never been more integral to growing a successful business. The market is saturated with so many web design agencies, all vying for your attention and offering something that their competitors don’t. The choice available can be simply overwhelming. So, what are the key factors in choosing the perfect web design agency?
Know your requirements & find an expert
First things first, make sure you have a clear understanding of your website requirements. Every website is different, so before you start looking for a web partner, compile a list of all the features & functionality the website will need, and any preference on which platform you’d like (for example WordPress or Squarespace).
This will all form the start of your brief to the agency you’ll choose, and the more clarity you can give them, the better the results will be.
Do your homework
Any agency worth their salt will be able to direct you to happy customers who are prepared to give you a testimonial. You should also look at online reviews, and ask to see some example websites that they’ve previously built.
Choose an agency that can help you grow
Your website will need lots of love, even after it’s launched. So the relationship with the web design agency should be an ongoing one. As your business grows, your website will need to grow with you, so choose an agency that will look after you, not only through the website build, but also afterwards on an ongoing basis too.
How big is the team?
While a freelancer might offer favourable rates, what happens when they are off sick, or on holiday? Your website is a fundamental factor in your business, so ensuring there is always someone on the other end of a phone is a must.
Relationships are key
An approachable, friendly team makes any work that needs doing on the website far more enjoyable. A successful relationship with your web agency is likely to span over multiple years, so it’s important that you feel comfortable and can connect with their team.
Ask if any work is outsourced
It’s not uncommon that agencies will outsource some design or development work to other agencies or freelancers when they are short on resources. In fact, we support lots of agencies across the UK to help them with their clients WordPress projects.
However, if it is the case that they are outsourcing, make sure you get reassurance that the quality of work will still be carried out to the same high standard.
Check the small print
Tucked away in the terms and conditions of an agreement you’ll find plenty of useful detail. Do they have a Service Level Agreement? What happens if the website goes down? Who actually owns the website? Go through the Ts and Cs carefully, querying anything you need to, so that you know exactly what you’re signing up for.
Choosing the right web design agency is a difficult decision, but an important one. At Yellow Peach we like to be entirely transparent, and we pride ourselves on our friendly approach.
Contact us today to discuss your requirements – we’re confident we’ll be a good match for you!