Founder
Will founded Yellow Peach after more than 15 years working agency-side, delivering digital projects across a broad range of sectors. Over that time, he has led the technical direction of complex website builds, platform migrations and performance-focused redevelopment projects.
With a strong technical grounding, Will specialises in turning business challenges into scalable digital solutions. He is particularly focused on platform architecture, performance optimisation and building websites that are not only visually strong but structurally sound, future-proof and commercially effective.
He relishes solving complex technical problems – whether that’s untangling legacy systems, improving site speed, or designing clean architecture that supports long-term growth.
Outside of the studio, you’ll most likely find him outdoors – hiking, exploring new trails, or getting involved in just about any sport going.
Today marks a momentous milestone in the world of web, as we celebrate 20 years of WordPress - an incredible journey that has shaped the digital landscape and empowered millions…
Written by Will Lawrence
There’s no one fixed cost when it comes to building a bespoke WordPress site, but that doesn’t mean you should go into the process blind.
Written by Will Lawrence
Gutenberg was launched back in late 2018 and takes a block-based approach to creating content, providing edtiors the flexibility to create rich, flexible layouts.
Written by Will Lawrence
With Christmas being the busiest time of the year for most eCommerce businesses, can you afford to not have your website in tip-top shape?…
Written by Will Lawrence
Since WordPress' initial release date back in 2003 it's evolved from a standalone blog-publishing platform, to being the most popular CMS powering more than 40% of all sites on the…
Written by Will Lawrence
With so many options out there when it comes to website design, it's easy to get confused about which is the best solution for your business, with prices varying massively…
Written by Will Lawrence
