Will Lawrence

Will founded Yellow Peach after more than 15 years working agency-side, delivering digital projects across a broad range of sectors. Over that time, he has led the technical direction of complex website builds, platform migrations and performance-focused redevelopment projects.

With a strong technical grounding, Will specialises in turning business challenges into scalable digital solutions. He is particularly focused on platform architecture, performance optimisation and building websites that are not only visually strong but structurally sound, future-proof and commercially effective.

He relishes solving complex technical problems – whether that’s untangling legacy systems, improving site speed, or designing clean architecture that supports long-term growth.

Outside of the studio, you’ll most likely find him outdoors – hiking, exploring new trails, or getting involved in just about any sport going.