Why some of the biggest brands use WordPress

Published:

4 min read

Since WordPress’ initial release date back in 2003 it’s evolved from a standalone blog-publishing platform, to being the most popular CMS (content management system) powering more than 40% of all sites on the web – that’s over 30 million websites!

Many of the world’s biggest brands now use WordPress for their own websites, including:

So why exactly are these successful businesses making the switch to WordPress? Below are a few reasons why it’s so popular and why we think you should make the switch too.

Flexibility

A successful website must be agile in order to respond to trends, business changes or consumer behaviour. A well-built WordPress website will give you the tools to do just that, and allow your website to grow with as your business does.

WordPress websites can be as complex or as simple as you need them to be. Whether you’re looking to create a simple marketing website, editorial website for your subscribers, or an eCommerce website to sell your products, the tools are there for your WordPress agency to turn your vision into reality.

Unrivalled editing experience

One feature that WordPress has always bossed, is its content editing experience. Most (if not all of our clients) wouldn’t dream of using another CMS after using WordPress, and that’s largely down to its level of customisation and ease of use.

All of the websites we develop are created using a custom theme that is tailored specifically for the client and their requirements. Then using the awesome WordPress Gutenberg editor, our clients are able to create completely flexible page layouts by adding & re-arranging their content using components we’ve designed & built for them.

Gutenberg page editor

Great for SEO

SEO can ultimately make or break the success of your online business, so ensuring your CMS is SEO friendly is essential. Fortunately, WordPress is well known for having an excellent reputation when it comes to SEO – so much so that Matt Cutts from Google personally endorsed WordPress a few years back.

WordPress automatically generates meta titles & descriptions for all your pages, to let search engines know what your content is and help improve your search rankings. There are also plenty of handy SEO plugins such as Yoast, that allow you to take full control of your SEO strategy and manage things like sitemaps, schema data, social meta and more.

WordPress is a CMS you can trust

It’s clear to see why such big brands have opted to use the WordPress platform for their own website, and it’s safe to say that we love it too. It looks set to dominate the CMS market for years to come, so why get in touch with us today to discuss making the switch to WordPress.