Your site acts as your “face” on the internet, the first port of call for all potential clients and customers, and the ultimate source for anybody looking to learn a little about what you do. For that reason, it’s important to get right, which is why many site owners turn to WordPress websites to get their business online. However, knowing how much you need to spend can be difficult if you don’t have much experience in web development.
Is WordPress free to use?
WordPress is undoubtedly the most popular CMS on the web, with over 30 million sites including some really big brands making use of it. WordPress powers sites of all sizes for a broad range of businesses, from small start-ups to global conglomerates. With flexible features and seamless scalability, it offers the ability to manage and publish your site from one centralised platform.
WordPress is an open-source software, meaning it’s free to use, however this does not mean there are no costs involved in creating a WordPress website. You still need to budget for the costs involved in designing, building and hosting your perfect site.
When it comes to the design & development, the precise costs can vary wildly depending on the scope of your website and your exact requirements. There are lots of factors that may affect the cost of your site’s design. Considering the complexity of the design, the functionality you need, and the time frame involved in getting everything up and running will all contribute to the overall costs.
For example, a bespoke brochure-style site may cost you somewhere between £5,000 and £10,000, but if the website requires more complex functionality such as eCommerce, APIs or custom integrations, quotes can easily reach and exceed £15,000. As part of our initial discovery phase, we can help iron out these details with you and provide an accurate quote that fits around your budget.
Is a bespoke theme right for my WordPress site
When it comes to WordPress, most of your costs are going to be taken up by your theme. A WordPress theme is what controls the front-end design of your website, establishing the overall appearance and functionality. It can be tempting to try and cut prices here by choosing an off-the-shelf theme, and there are many great options out there that could work for your website. However, it’s worth considering if an off-the-shelf option is right for you. Remember, these themes are designed for use on many sites, with a wide variety of purposes. As such, they are not tailored to your business, and may be missing key functionality that leads to extra costs further down the line. The pre-built themes tend to also be rammed full of features that you’ll likely never use, which can negatively impact performance and slow your website down. A slow site will lose you money in the long run, so it’s worth thinking about whether a lean, bespoke theme is worth the upfront investment.
A bespoke theme will be built specifically with your requirements in mind. This means it will not only look and feel more like a representation of your business, but will provide an experience that has been tailored to your target audience, and that in turn leads to much higher conversion rates.
If you’d like more information on whether a bespoke WordPress theme is right for you, get in touch with our team today.
Is a WordPress agency right for me?
When faced with building a new website for your business, it can be tempting to try and go it alone. There are many self-serve options out there (such as Wix & Squarespace) that promise a slick, customisable site for a fraction of the cost, but, like off-the-shelf themes, this may not be the wisest choice for your business in the long run. When hiring a website design agency, you aren’t just outsourcing the build of your site, but employing a team that can offer all the benefits of their knowledge and experience, and help grow and maintain your website in the long term.
Think of it this way: building a website takes time, resources and expertise. When hiring an agency, you know you’re getting a team of experts, who’ll likely have built plenty of sites just like yours in the past, and can offer useful insights and recommendations that you may not have considered. A good agency will not only deliver a better performing, stylish website, but also support you as your business grows over time.
Not just any agency will do, though – each business is unique, and finding the right agency for your needs is crucial. However, if you don’t know where to start, that may be easier said than done. A good place to begin is by taking a look at projects they’ve worked on in the past, and comparing them to your own ideas for your website. Any reputable agency will have their work clearly showcased on their own website – for example, you can find ours here! If their work aligns well with what you’re look for, you may have found your perfect match. Check out our top tips on choosing the right web design agency.
Getting a quote for my WordPress site
Taking on a new website project is a big decision, and it’s important to be sure that it’s the right one for you before you begin. There’s a lot to consider, from your ultimate business goals and how that may translate into functionality, to how you want your site to look. However, if you’re ready to take the first steps, Yellow Peach are here to help. Our team of WordPress specialists are here to help support you and your business.