Here are some of the technologies and trends that we expect to change the digital landscape in the coming year – and will be adopting ourselves.
The big one. It feels like there isn’t any industry that AI isn’t already having a big impact on. But digital design and development lends itself very easily to the potential of artificial intelligence. Here are just a few examples of how AI can benefit developers, designers and users:
- AI can analyse data and behaviours to change the content a user interacts with, enhancing the experience.
- AI can automate the more mechanical tasks that have designers pulling their hair out: image tagging and prototyping being just two examples.
- AI and chatbots can do a lot of the customer service heavy lifting to provide a more personalised service: making recommendations and resolving issues without the need for human interaction.
Of course, this is just the tip of the iceberg. The true potential of AI is impossible to gauge at this early stage, but there’s no denying its power.
We’re all familiar with Alexa, Siri and Google Assistant – and businesses are already adapting their platforms to cater to voice recognition technology.
The main opportunity is to enhance user experiences by enabling voice-driven interactions. The chance to optimise platforms for keywords, voice-activated navigation and product searches is particularly significant for users who struggle with traditional keyboards or touch screens.
Augmented reality and virtual reality
AR and VR have the potential to take immersive experiences to a whole new level. Users can explore and interact with content in more satisfying and profound ways. In particular, realistic and accurate product visualisations will allow customers to engage more deeply with potential purchases, while brands can better showcase their products and increase demand.
Simplicity of design and improved accessibility
As the landscape of digital changes, the many advantages of stripped-back design are starting to be recognised. Some key benefits:
- Decluttered interfaces and seamless content improve engagement and user journeys.
- With faster loading times, access on slow connections or handheld devices is made easier and more efficient.
- Simpler design creates naturally user-friendly websites by avoiding complex layouts and using precise language – this improves accessibility for all audiences.
- With smaller file sizes, the site is more energy efficient and has a smaller carbon footprint.
To be continued…
These are just some of the evolutions that we anticipate having a large impact on how enterprise platforms operate in the next year or so. The important part for us is making sure that any innovation is implemented for the right reasons. To serve our clients’ needs and push what their platform has been built to do.