Business Traveller.

The Brief
Business Traveller operated several separate regional websites and needed to consolidate them into one global platform. The goal was to create a seamless user experience with localised content, strengthen editorial flexibility, simplify user management, and optimise monetisation through advertising, subscriptions and community engagement.

The Solution
We led the full rebuild from discovery through design, development and migration. We created a single enterprise WordPress platform that unified all regional sites while supporting automatic and manual localisation. A flexible library of modular editorial components empowers their teams to produce content consistently and efficiently.

We integrated their existing subscription provider, strengthened monetisation through Google Ads and sponsored content opportunities, and retained their established community forum – resulting in a cohesive, scalable platform ready to support global growth.