Blogs 
7 tips for choosing the perfect web agency
A great website has never been more integral to growing a successful business. So, what are the key factors in choosing the perfect web design agency?…
Written by Will Lawrence
Will Lawrence
Role
Founder
About
Will founded Yellow Peach after more than 15 years working agency-side, delivering digital projects across a broad range of sectors. Over that time, he has led the technical direction of complex website builds, platform migrations and performance-focused redevelopment projects.
With a strong technical grounding, Will specialises in turning business challenges into scalable digital solutions. He is particularly focused on platform architecture, performance optimisation and building websites that are not only visually strong but structurally sound, future-proof and commercially effective.
He relishes solving complex technical problems – whether that’s untangling legacy systems, improving site speed, or designing clean architecture that supports long-term growth.
Outside of the studio, you’ll most likely find him outdoors – hiking, exploring new trails, or getting involved in just about any sport going.
Blogs
Why a slow website may be losing you money
We all know the frustration of a slow-loading website. If it doesn’t load within a few seconds, then you just click on through to the next site. It should go…
Written by Will Lawrence
Blogs
10 tips for writing an effective blog post
Writing a blog post that goes places isn’t as easy as you’d think. As simple as words on a page might seem, there’s much more that goes into it than…
Written by Will Lawrence
Blogs
Why you should think twice about using an off-the-shelf WordPress theme
The biggest problem with off an off-the-shelf WordPress theme is that it's not built for you - it's purpose is to sell to the mass market.
Written by Will Lawrence
Blogs
Your website has never been as important in 2021
Your website is your shop front, your brochure, your business card, your catalogue - in fact, it’s everything you want it to be, but can it be more.
Written by Will Lawrence
Blogs
Introduction to Google Analytics 4
Google Analytics 4 (GA4) the biggest change to Google Analytics since its launch 15 years ago. We use GA4 for insights when building conversion-driven websites.
Written by Will Lawrence