Blogs 
The Life Of A Website
Is it time for a website refresh? It might be something you’ve been putting off for a while, however if your website isn’t looking or performing its best, can you…
Written by Will Lawrence
Will Lawrence
Role
Founder
About
Will founded Yellow Peach after more than 15 years working agency-side, delivering digital projects across a broad range of sectors. Over that time, he has led the technical direction of complex website builds, platform migrations and performance-focused redevelopment projects.
With a strong technical grounding, Will specialises in turning business challenges into scalable digital solutions. He is particularly focused on platform architecture, performance optimisation and building websites that are not only visually strong but structurally sound, future-proof and commercially effective.
He relishes solving complex technical problems – whether that’s untangling legacy systems, improving site speed, or designing clean architecture that supports long-term growth.
Outside of the studio, you’ll most likely find him outdoors – hiking, exploring new trails, or getting involved in just about any sport going.
Blogs
What is ‘mobile-first’ responsive design?
As we all continue to spend more of our time online on our mobile devices, it’s never been more important to first serve the needs of mobile users and to…
Written by Will Lawrence
Industry updates
WordPress SEO tips & advice: The importance of answering the question
We know how great WordPress is for SEO, and we’ve helped many of our clients navigate the opportunities and pitfalls for a long term SEO strategy.
Written by Will Lawrence
Blogs
Website Development: Freelancer vs Agency
Commissioning a new website is an exciting process, but isn’t without its stresses, so choosing the right web development provider is absolutely crucial.
Written by Will Lawrence
Blogs
8 top tips for your eCommerce website
With so much competition in the eCommerce space, it can be difficult to establish a successful online presence that converts visitors into happy customers and increases your online sales.
Written by Will Lawrence
Blogs
Google Analytics & what you should be tracking
It's often the case that businesses make important marketing decisions without really understanding their website data, or without even tracking that data to begin with.
Written by Will Lawrence