Founder
Will founded Yellow Peach after more than 15 years working agency-side, delivering digital projects across a broad range of sectors. Over that time, he has led the technical direction of complex website builds, platform migrations and performance-focused redevelopment projects.
With a strong technical grounding, Will specialises in turning business challenges into scalable digital solutions. He is particularly focused on platform architecture, performance optimisation and building websites that are not only visually strong but structurally sound, future-proof and commercially effective.
He relishes solving complex technical problems – whether that’s untangling legacy systems, improving site speed, or designing clean architecture that supports long-term growth.
Outside of the studio, you’ll most likely find him outdoors – hiking, exploring new trails, or getting involved in just about any sport going.
WordPress 6.4, aka “Shirley” launched on 7th November 2023. This release marks the completion of the Gutenberg Phase 2 project and brings new features and improvements that make building more…
Written by Will Lawrence
In the world of digital, Enterprise WordPress is a service being mentioned more and more. But what separates Enterprise sites from more traditional commercial WordPress platforms?…
Written by Will Lawrence
The world of WordPress is ever evolving. New trends and innovations constantly push what’s possible with the platform. That’s why we specialise in bespoke design. It gives us the freedom…
Written by Will Lawrence
It seems like only yesterday when WordPress released its 6.2 version. However, we are already exploring version 6.3, the second major release of 2023, which includes key improvements across page…
Written by Will Lawrence
It’s only October, but for eCommerce businesses this means it’s time to ensure our platform is prepped for Christmas. And you’ll need to do more than just drape a piece…
Written by Will Lawrence
We’ve been busy at YP HQ, delivering some big projects, found a bigger office space and welcomed two new faces to the team – talented folk who are helping us…
Written by Will Lawrence
